Thursday, June 7, 2012

welcome to edmonton, j.crew!

After much anticipation (mostly my own), J. Crew, the iconic American retailer, has finally arrived in our fair city. I don't think I've been *this* excited about a store opening since Anthropologie. And y'all know how much I love that place.

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I was lucky enough (and super excited) to attend an exclusive preview of the new J. Crew store with my friends Ayesha and Christine yesterday. When we first walked in, we had to pause for a moment to take it all in. The store, which opened in West Edmonton Mall today, is a beautiful and bright space filled with pure Americana chic. You'll find classic, tailored styles in bright, punchy colours and gorgeous prints as well as a plethora of hotly hued accessories (belts, jewelry, handbags, scarves and even iPhone covers).

What impressed me most about J. Crew was the quality of the clothes and the amazing shoes; all of the gorgeous footwear is made in Italy. These shimmering sandals, in particular, were coveted by many of the ladies at last night's shindig, including me.

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We had such a fun time trying things on, once we got over our initial giddiness. I'm happy to report that after much time in the dressing room, I emerged an official member of the Jackie cardigan and No. 2 pencil skirt club.  I was completely enamoured by these two classic items. As a curvy girl, it can be a challenge to find skirts that fit my derrière and small waist - J. Crew's version was unfailingly flattering and can easily be dressed up or down. It's a definite must try!

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And I hate to be the bearer of bad news but there isn't a menswear section as previously thought, due to space limitations. I say give it a year or two and you'll get yours, fellas.

If you'd like to check out all of the pictures I took at the launch party (including the many dorky reasons why I will never be asked to model professionally), check out the slideshow below.

Happy shopping, friends!



  1. I can't wait to go! Wish I had been there last night!

    1. You're going to love it, P! Heaps of classic looks with a twist - perfect for work or après work cocktails. (:

  2. Yay! Had so much fun last night. I like how at one point the dressing room gal asked if we'd be willing to share a room. As in, can you hurry up please??? Haha.

    1. I had fun, too. I realized I quite like being invited to chi chi events! (;

      While I was putting together the pictures for this post, so many new sparkly things caught my eye. Which means I'm definitely going back, when I have, um, atleast three hours to spare.

  3. hello, Dajana by any chance did you try Lara peep-toe sandals? how do they fit? I really like the look of two-toned ones but they are so pricey and I have to order them on-line. Thanks for your input.

    Olya from Wpg

    1. Hi Olya! I didn't try the Lara peep-toe sandal on. Would you like me to?

    2. yes please if you can!

      thanks a lot!


  4. ahhhhh, so jealous - I'd commit horrible fashion crimes to get a j.crew here ;) looks like a fun evening!

    1. Haha! Would you like me to send you a pencil skirt via Canada Post? (;

  5. I'm going to go visit the store today...finally! Thanks for the preview. I hope my rear end can fit it a many cute things as yours. Fingers crossed! I'll give you the play by play tomorrow.


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